Zmajska pivovara is the first Croatian craft brewery, and Tale of the Dragon's Tale is their craft whiskey. Our task was to come up with a name, choose a bottle and design a label and a box.

After several years of producing the experimental series of Brewers Concoction beer, Zmajska decided to move the series from bottles to cans.

Hard seltzer is a new type of drink on the Croatian market. Basically it's mineral water, with fruit aroma and 5% alcohol. Grin is the first craft hard seltzer on our market. As it is a new sector of light alcoholic beverages - it was important for the design to leave the right impression of what kind of drink it is. The target group are young active people.

Zmajska pivovara hired us to design labels for their experimental series. This is a series of a small batch 'one time only' master brewer's experimental beers. We called the edition 'Brewer's concoction' and design it as a torn out paper, from a brewer's notebook, with the ingredients and main characteristics written on it. The only 'designed' element on the label is an illustration, and a beer name 'stamped' over the torn out paper.